A Quick Introduction of Myself and a Little About SMM

My name is Charlie Tannehill and I am a Marketing Major at Lewis University. I find Social Media really interesting because it is a way for businesses to either become big market competitors or the complete opposite. A company can go from having 30% market share in a certain industry to 10% just from a certain marketing campaign or they can do the opposite. I frequent many social media sites such as Tumblr, YouTube, Facebook, Snap-chat, and some forum sites.

One interesting thing that I have found out about is one new Social Media Site that I never knew about before. This Social Media Site that I am talking about is Periscope. Periscope is a type of social media site that allows users to create live content for viewers that is usually used to show people’s lives but it can be used in a variety of ways. One way that I thought of if a business were to use it is to use it as a marketing campaign. Because Periscope uses a live content creation system, a company could go between different parts of their business because let’s say that it is an international business that sells technology. To show how good of a picture a product has they can have their customers test the product’s video taking abilities through Periscope and just go between cameras. This would show the abilities of the camera to take the videos, it would show the ways that Periscope can be used, and it would tell customers how interesting the company is and that they are creative.


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