Throughout social media, memes seem to be gaining in popularity throughout the years. It’s interesting thinking about why memes are popular and how businesses can actually use memes in order to gain popularity with younger audiences. Memes seem to be popular because of in-group and out-group bias in the internet. In-group and out-group bias takes a play here because people who belong to certain groups like things that belong to that group. Businesses can use this in order to attract consumers from different groups of people. Some companies, like “truth”, are starting to create social commercials in order to persuade people to join causes. Normal companies can do the same things to try and persuade others to use their products. Since memes are a relatively new thing for businesses to use there hasn’t been that much use of it, but it can be a really interesting and creative thing to use in advertisements.