How Social Media Helps Make Games More Popular

One of the most popular video games of 2015 was the game Undertale. This game is a very simplistic that’s greatness seems to come from its characters, these character’s designs, and the storyline that came with these characters. The characters Sans and Papyrus seem to pop out in social media, especially on websites such as Tumblr and Twitter. I’m going to show how these characters were depicted on these social media channels (mostly just Tumblr) and why I think these characters stood out over the other characters in the story.

Sans: He is a jokester with a kind heart and great admiration for his brother Papyrus. Most of his depictions on Tumblr seem to be in a comedic way because of the jokes that he makes in the game and this seems to be the basis of the love of this character.

Papyrus: Although they are both comedic skeletons (like literal skeletons), Papyrus takes a much more romantic view on the general public. Fans of this character romanticize about this character for two reasons: first, in the game there is a section where the main character can romanticize and date Papyrus and they are going along with that and second, some fans like the way that Papyrus talks and how he as comedically funny as Sans.

Both of these characters have been greatly loved by fans of this game and this game has been greatly improved, saleswise, because of these characters.


React World and Why It Failed

Recently, The Fine Brothers (a YouTube personality program) got in trouble for a couple of videos they made announcing a new program that they were creating. This failure has overtaken social media and has largely hurt their business. Their program called React World, is a system where YouTube creators would create reaction videos using The Fine Brothers’ format and they would share in the profits as well as give notification of their reaction videos on their channel as well as other social medias. The Fine Brothers have largely been in trouble for things that happened outside of their two videos on React World because they have been trying to trademark certain terms such as React, Teens React, etc. Consumers were mad because The Fine Brothers have been known to take down videos that use their videos with free use laws in mind and also taking videos down for using their trademarked terms. The two personalities, Benny and Rafi Fine, have told people that they were not responsible for taking down the videos but their company has taken those videos down. In their apology video, people have been fired up against them because of the body language the Brothers used when they talked about explaining what their program actual consists of. One of the brothers rolled his eyes a lot in the video and people have been angry about that since it feels like they weren’t acting sorry for the video that they made about React World. Another backlash that was made was in response to a tweet that the Fine Brothers made towards Ellen DeGeneres. This tweet showed how they felt like they were entitled to recognition when a network like the Ellen Show has a segment where kids reacted to old technology. They felt like the format was very similar to theirs and wanted their fans to blast Ellen DeGeneres’ Facebook with Kids React Tweets. There are websites being made that count the amount of subscribers that The Fine Brothers have and showing the steady decline of subscribers as of 2/2/2016. On Saturday 1/30/16 The Fine Brothers had around 14.1 million subscribers. Now, their subscriber count is around 13.7 million. In the span of 4 days, The Fine Brothers have lost around 400,000 subscribers and the numbers are still going down. It seems like the people that started the movement to unsubscribe from them have created a sort of game where people would unsubscribe to The Fine Brothers and monitor their subscriber count losses. It is a sort of social media craze that popped up merely days ago based on a decision that The Fine Brothers made. The Fine Brothers have made an apology where they state that they will take away any trademarks that they currently had over the YouTube system because they say that they realized that this trademark system would allow for them to bully other smaller YouTubers into submission. The Fine Brothers’ failure to react correctly to social media backlash is a lesson one can learn about reacting to bad public relations. People shouldn’t react in a way that seems unapologetic. People can see behind unapologetic dialogue. The fact that they lost hundreds of thousands of fans with this one idea can show the power of social media and how quickly people can begin to hate you after they loved your company for so long. It takes just one bad idea to make a good apple a bad apple.


User Generated Marketing and Why It’s Important

In today’s world, consumers want to be included in the marketing process. Consumers want their favorite companies to create products that they want and maybe even suggest different products that they would create. This is very clearly shown in Lays’s Do Us a Flavor marketing campaign. Consumers were asked to create different flavors for a new potato chip product and winners were chosen from the people that suggested flavors that earned a prize for their creation as well as their product being put into stores. What companies have learned from this successful campaign is that consumers want to be included in the creation process of new product designs as well as being featured in things such as advertisements and commercials.

Another interesting example of user-generated marketing is the T-Mobile Breakup Letter campaign. T-Mobile decided that they would pay the cancellation costs of breaking away from other cell phone services and created a FaceBook app that would allow consumers to write a Breakup Letter to their previous cell phone service companies and share this on social media. T-Mobile then used the responses of this marketing campaign to create their own ads.

And yet another successful example of user-generated marketing came from Target in their Acceptance Letter campaign that was a compilation of many people opening up their acceptance letters until it came to one person who wasn’t accepted. Target employed the person who got denied to opportunity to go to college in order to try and give him a future and try and give him a better opportunity to go to college later in his life. Along with this campaign Target pledged to donate $1 billion to schools by the end of 2015. This connection to their consumer’s emotions created business for Target and made people, of all ages and races, want to buy at Target.

Today, companies are moving towards humanitarian efforts in order to appeal to the younger audiences as well as older people who want to help efforts such as the environment, education, etc. Things such as social media allow companies to share their humanitarian efforts with even more people and create opportunities for greater success with certain campaigns while also being dangerous if such campaigns fail to work.

A Quick Introduction of Myself and a Little About SMM

My name is Charlie Tannehill and I am a Marketing Major at Lewis University. I find Social Media really interesting because it is a way for businesses to either become big market competitors or the complete opposite. A company can go from having 30% market share in a certain industry to 10% just from a certain marketing campaign or they can do the opposite. I frequent many social media sites such as Tumblr, YouTube, Facebook, Snap-chat, and some forum sites.

One interesting thing that I have found out about is one new Social Media Site that I never knew about before. This Social Media Site that I am talking about is Periscope. Periscope is a type of social media site that allows users to create live content for viewers that is usually used to show people’s lives but it can be used in a variety of ways. One way that I thought of if a business were to use it is to use it as a marketing campaign. Because Periscope uses a live content creation system, a company could go between different parts of their business because let’s say that it is an international business that sells technology. To show how good of a picture a product has they can have their customers test the product’s video taking abilities through Periscope and just go between cameras. This would show the abilities of the camera to take the videos, it would show the ways that Periscope can be used, and it would tell customers how interesting the company is and that they are creative.